big bang

Image and cultural impact
Big Bang adopted the "hip hop" image concept, with some of the members slanting their caps in many promotional photos and even having cornrows (most notably Tae Yang) during the early days of their career. The group continued this image concept for the rest of 2006 and into 2007 until the release of their mini-album Always, which showcased the group in a more preppy-ish punk style, sporting modern day fashion (such as the skinny jeans with Converse or high-top sneakers as seen within the music video of their song "Lies"). Moving further away from the "gangster" look, Tae Yang also cut off his cornrows into a faux hawk. Additionally, Big Bang has been noted for being a fashionable group,inspiring teenagers with street-originated flamboyant style.
Big Bang's unique and urban hip-up sense of style has quickly become popular in Korea as a result, known as the "Big Bang fashion". Usually, the group prefers brands such as Bape, 10 deep, Louis Vuitton, Phenomenon, and others and are often seen in customized printed hoodies. The group has been noted as well to have brought back the old school fashion, high-top shoes, such as the Nike and Reebok high-top shoes.

Leader G-Dragon is consider by many to be the most fashionable one of the group, where he tends to wear triangular scarves (shemagh/keffiyeh) around his neck, known as "Big Bang scarves" or "Jeong Ryeo-won scarves", when the actress of the same name began to sport them as well. Additionally, member T.O.P. is also seen sporting sunglass, especially shutter shades, those worn by American rapper Kanye West. Big Bang's fashion trends are well known throughout the internet fashion portals, thus making them one of the most sought after artists for endorsement products. The group's unique imagery and fashion has led them to release their own fragrance, entitled "BB Bud's My First Fragrance (나의 첫번째 향기)" in early 2007.